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Despite Pandemic, IHG’s Avid Brand Continues Growth With ‘Just Right’ Value Focus

Travel News Wire - January 17, 2021

IHG's midscale "avid" hotel brand continues to expand, even during a pandemic. Karen Gilbride, vice president for avid hotels & Atwell Suites, explains what has been at the core of its success and why this type of midscale property is ideally suited to today’s marketplace.

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